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Accomplished Creative Director with a wealth of experience leading vision and strategy for web, social media, video, and print channels. As a User Experience Director, successfully established and developed the UX department, attracting top talent, defining robust processes and standards, and implementing industry best practices. Additionally, highly proficient as an Art Director, providing successful concepts and direction for high-end fashion photoshoots. Overall, a versatile and accomplished professional with a proven track record of driving success in diverse creative roles, combining strategic thinking, leadership abilities, and a passion for delivering exceptional experiences.
Work experience
Heartbeat, New York, NY
Creative Director, 2018-2023
Creative Director, 2018-2023
As an accomplished Creative Director, spearheaded flagship accounts, led cross-functional teams, and
delivered exceptional results from concept to completion. Drove impactful outcomes through strategic direction across multiple channels. Provided vision and leadership for initiatives, including responsive web, design systems, paid social media, motion graphics, connected TV, and print. Consistently drove substantial growth for clients.
delivered exceptional results from concept to completion. Drove impactful outcomes through strategic direction across multiple channels. Provided vision and leadership for initiatives, including responsive web, design systems, paid social media, motion graphics, connected TV, and print. Consistently drove substantial growth for clients.
Development and mentoring of creative teams fostered a supportive work environment that prioritizes balance, clear communication, constructive feedback, and a culture of excellence, leading to high employee retention. Execution of new business pitches has been met with great success, driving significant growth for the company.
Heartbeat, New York, NY
Director of User Experience, 2015-2018
Director of User Experience, 2015-2018
As User Experience Director, notable accomplishments include successfully establishing and building the UX department from the ground up. Attracted top talent, defined robust processes and standards, and implemented industry best practices. As the company-wide subject matter expert on user-centered design, sold the benefits and collaborated with cross-functional teams to define product specifications for complex projects to drive the organization’s understanding and adoption of user-centered principles.
Management of cross-functional teams on complex projects team to deliver practical and effective solutions, aligning UX strategy with technical capabilities. Alignment of user needs and business goals created exceptional experiences and met strategic imperatives.
Additional experience and recommendations on LinkedIn.
top skills
Creative Strategy
Cross-functional Team Leadership
Concept Development
Creative Development
User Experience Design
Cross-functional Team Leadership
Concept Development
Creative Development
User Experience Design
education
BFA, Graphic Design Concentration
Auburn University, Auburn, AL
Auburn University, Auburn, AL
certifications
Code School, 2017
The Elements of Web Design
CSS Cross-Country
Front-end Formations
Journey Into Mobile
The Elements of Web Design
CSS Cross-Country
Front-end Formations
Journey Into Mobile
awards
Award of Excellence: Film & Video - Health & Wellness
The Communicator Awards, 2023: Twirla Patch & Play
The Communicator Awards, 2023: Twirla Patch & Play
Honorable Mention: Commercials - Health & Wellness
Viddy Award, 2022: Twirla Patch & Play
Viddy Award, 2022: Twirla Patch & Play
Silver: Best Disease Education and Social Media Campaign
DTC National Ad Awards, 2021: Twirla The So Done Club
DTC National Ad Awards, 2021: Twirla The So Done Club